— For founders
For founders who are serious about building a sales function that consistently closes.
Sales isn't a talent problem.
It's a systems problem.
— The thesis
Designed.
Tested.
Installed.
The highest-performing sales teams don't rely on charisma, confidence or hiring unicorns.
They rely on conversations that have been designed, tested, refined and installed.
That's what I do.
I help founders build the sales systems, messaging and coaching frameworks that turn inconsistent closers into predictable revenue.
— You weren't sent here by accident
Building and leading high-performance sales conversations.
Enterprise sales across medical devices, property and capital raising.
Average reduction in sales cycle after implementing the process.
— Credibility
Different industries.
Same outcome.
I've sold medical devices to surgeons.
Closed six-figure property transactions over the phone.
Built sales systems for founders raising millions from investors.
Sold premium coaching. Trained sales teams.
Different buyers. Different products. Different price points. The process that creates trust is remarkably consistent.
Enterprise Sales
Johnson & Johnson
Over a decade selling into one of the world's most sophisticated buying environments. More than $20M in career sales.
High Ticket Sales
Coaching, consulting, property
Six-figure transactions closed entirely over the phone. No showroom. No office. Just conversations.
Founder Sales
Systems that outlast the founder
Scripts. Call frameworks. Qualification. Coaching. Sales management — installed for the long term.
Capital Raising — Fractional
86 → 25 days
Installed a structured sales methodology that reduced average sales cycle from 86 days to 25 days.
— What I actually do
Most businesses don't have a sales problem.
They have five smaller problems hiding underneath it.
- 01Every salesperson explains the offer differently.
- 02Discovery calls sound like interviews.
- 03Objections appear late instead of early.
- 04Managers coach opinions instead of behaviours.
- 05Wins can't be replicated.
I fix those.
— How we work
Every engagement is different.
The objective isn't.
Build a sales system that performs regardless of who is having the conversation.
01
Sales Process Design
A complete buying journey from first conversation through to close.
02
Messaging
Positioning, discovery questions, scripts and objection handling.
03
Call Reviews
Breaking down real sales calls to identify exactly where deals are won and lost.
04
Founder Coaching
Helping founders become exceptional at selling their own vision.
05
Team Training
Installing consistent behaviours across the entire sales team.
06
Sales Leadership
Coaching managers to coach salespeople — not just inspect numbers.
— My philosophy
Sales should never feel like persuasion.
People don't buy because they're convinced. They buy because they become convinced.
The job of a salesperson isn't to deliver the perfect pitch. It's to create the conversation where the buyer reaches the conclusion themselves.
Objections reduce.
Trust increases.
Sales cycles shorten.
Closing becomes the natural outcome.
— Who I work with
The businesses that get the most value from me usually have three things in common.
01
Founder-led
The founder is still shaping the sales conversation.
02
Proven demand
You've already validated a market that wants the offer.
03
Ready to scale
You want a repeatable engine, not one great salesperson.
— Final word
If someone sent you here…
they've already done the due diligence.
I don't advertise. I don't prospect.
Every engagement starts with a conversation.
If you're looking for someone to install a sales system — not simply deliver sales training — let's talk.